新华公关传媒网:青岛啤酒解锁公关新技能

2019-08-06 13:59     新华公关传媒网/www.xinhuaadw.com

新华公关传媒网www.xinhuaadw.com:青岛啤酒解锁公关新技能

 

7月27日,以“定制美好时刻”为愿景的青岛啤酒私人定制平台正式上线,一种全新的定制体验和生活方式开启,赋予了消费者现代化个性生活的无限可能,拉开了啤酒私人定制的新零售大幕。
On July 27, Qingdao Beer Private Customization Platform with the vision of "Customization Beautiful Moment" was officially launched. A brand new customization experience and lifestyle was opened, which gave consumers unlimited possibilities of modern personality life and opened a new retail curtain of beer private customization.

据介绍,青啤私人定制依托于青岛啤酒智能工厂,以大数据为背景,生产设备可从网络云端上直接获取信息,打通了生产端到到用户的生态闭环。此次首发推出个人和企业定制10余种主题、20余种风格和60多种设计模板,同时还支持用户自行设计,真正实现个性化定制。为了实现用户的定制效果,青岛啤酒采用国际先进的数码打印技术和独有的资源平台,在现有的金属包装市场需求上升级,打破行业禁锢,对金属包装产品进行革新。数码制罐工艺采用国际先进的数码打印技术,高达1200dpi的高精度画面,确保所见即所得。
According to reports, the private customization of green beer is based on Qingdao Beer Intelligent Factory. With big data as the background, the production equipment can obtain information directly from the network cloud, which opens up the ecological closed loop from the production end to the user. This launch launched more than 10 themes, more than 20 styles and more than 60 design templates customized by individuals and enterprises. At the same time, it also supports users to design by themselves and truly realize personalized customization. In order to achieve the customized effect of customers, Qingdao Beer adopts the international advanced digital printing technology and unique resource platform to upgrade the existing market demand for metal packaging, break the industry's shackles, and innovate the metal packaging products. The digital tank making process adopts the international advanced digital printing technology, up to 1200 DPI high-precision picture, to ensure WYSIWYG.

据了解,青岛啤酒私人定制平台的设计初衷来源于消费者在不同场景下的个性化需求,现在定制平台的定制对象为个人消费者、企业和社会团体等,覆盖企业宣传、团建聚会、婚庆节日等各种应用场景,最低可实现15箱起订,定制周期30~45天。
It is understood that the design of Qingdao Beer Private Customization Platform originated from the personalized needs of consumers in different scenarios. Now the customized objects of Qingdao Beer Private Customization Platform are individual consumers, enterprises and social groups. It covers various application scenarios such as enterprise publicity, reunion, wedding festivals and so on. At least 15 boxes can be ordered. The production period is 30 to 45 days.


[责任编辑:融洸]